Feminine Hygiene Products
The Gooddess
Ugh, the Red Badge of Courage. Yep, we've all been there. But what if your monthly visitor didn't have to be a total drag?
Candle Business
FLAMES
Let's face it, the world can feel a little dim sometimes. But fear not, flame warriors! FLAMES candles are here to chase away the shadows and ignite your inner fire with every flickering flame.
We're talking about more than just pretty scents (although ours are totally #lit!). These bad boys are crafted with love and high-quality ingredients, ready to bathe your space in warm, inviting light and melt away your stress faster than a dance party with Beyoncé.
FLAMES comes decked out in a design so fly, it'll make your home decor sing. From the eye-catching candle label to the perfectly matched matchbox, every detail is a feast for the eyes. This ain't your grandma's candle, honey.
So light a FLAME, grab a comfy spot, and let the good vibes flow. Your world is about to get a whole lot brighter (and way more fragrant!).
#lit
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#lit 〰️
Project Overview
The feminine hygiene market is often dominated by clinical, sterile imagery and messaging. Many period products are packaged in unappealing, disposable plastic. This case study explores how The Goddess brand was developed to address these issues and create a more positive and empowering experience for menstruators.
Time Frame
3 Month (March 2024 - May 2024)
Application Used
3 Month (March 2024 - May 2024)
Target Audience
The Goddess targets individuals who menstruate, with a focus on those who are environmentally conscious and seek a more positive and comfortable period experience.
Content Gathering
So, what do we need to support women on their period? I started with brainstorm what I could be designing for them.
Tampon
Pad
Pills
Cup
Heat Pad
Snack Pack
Reusable Bag
Sticker
Moodboard Creation
The moodboard for your Goddess branding case study should capture a feeling of positivity, empowerment, and connection to nature.
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Ideation
Brand Strategy
Empowerment
Periods are a natural part of life, and The Goddess aims to destigmatize menstruation and empower users to embrace their bodies.
Comfort & Sustainability
The use of 100% certified organic cotton and plant-based packaging materials prioritizes user comfort and minimizes environmental impact.
Aesthetics
Ditching the boring boxes, The Goddess utilizes reusable tins with vibrant designs celebrating femininity and strength.
Brand Guide
The Goddess branding utilizes bright, cheerful colors and bold red. The reusable tins feature designs that celebrate mythological goddesses and themes of femininity and strength.
Key Messaging
"Kinda Awesome" Periods
This challenges the negative connotations associated with menstruation and positions periods as a manageable, even positive experience.
"Firce Goddess Vibes“
This highlights the concept of inner strength and confidence.
"Embrace the Flow"
This encourages users to accept their bodies and natural cycles.
Final Work
Ugh, the Red Badge of Courage. Yep, we've all been there. But what if your monthly visitor didn't have to be a total drag? Enter The Goodess, the tampon (and pad!) brand that's here to make your period, well, kinda awesome!
The Goddess brand aims to create a loyal customer base by offering a product that is both comfortable and sustainable, while fostering a positive and empowering conversation around menstruation.
Made with 100% certified organic cotton, softer than a baby bunny's dream, The Goodess keeps things comfy and cute. Plus, we ditched the plastic for plant-based magic, because hey, Mother Earth deserves some love too!
And forget hiding those boring boxes in the back of the cabinet! The Goodess family comes in adorable, reusable tins with fierce goddess vibes.
So ditch the drama and embrace the flow! The Goodess is here to make your period a breeze (well, as breezy as periods can be, anyway).
Ditch the Drama, Embrace the Goddess
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Ditch the Drama, Embrace the Goddess 〰️
Reflection
Expanding the product offering to include liners, wipes, or period underwear.
Partnering with organizations that promote menstrual equity and education.
Utilizing social media platforms to build a community of empowered individuals who menstruate.
This case study demonstrates how The Goddess brand uses innovative branding strategies to disrupt the feminine hygiene market and create a more positive and empowering experience for its customers.