Feminine Hygiene Products
The Gooddess
Reimagining feminine hygiene with empowering design that inspires positivity and confidence.
Overview
The feminine hygiene market is often dominated by clinical, sterile imagery and messaging. Many period products are packaged in unappealing, disposable plastic. This case study explores how The Gooddess brand was developed to address these issues and create a more positive and empowering experience for menstruators.
Application Used
Adobe Illustrator
Adobe Photoshop
Project Timeline
1 Month (March 2024)
Introducing
The Gooddess
Ugh, the Red Badge of Courage.
But what if your monthly visitor didn't have to be a total drag? Enter The Goodess, the tampon (and pad!) brand that's here to make your period, well, kinda awesome.
The Gooddess
The Gooddess
Design Process
Target Audience
The Goddess targets individuals who menstruate, with a focus on those who are environmentally conscious and seek a more positive and comfortable period experience.
Content Gathering
To understand what we need to support women on their period, I started with brainstorm what I could be designing for them.
Tampons
Pads
Period Cups
Moodboard Creation
Ideation
Brand Guide
Final Design
The Gooddess
The Gooddess
Ugh, the Red Badge of Courage. Yep, we've all been there. But what if your monthly visitor didn't have to be a total drag?
Enter The Goodess, the tampon (and pad!) brand that's here to make your period, well, kinda awesome.
An empowering reimagination of feminine hygiene, replacing sterile conventions with positivity and style.
About the Gooddess
The Gooddess brand aims to create a loyal customer base by offering a product that is both comfortable and sustainable, while fostering a positive and empowering conversation around menstruation.
And forget hiding those boring boxes in the back of the cabinet! The Gooddess family comes in adorable box with fierce goddess vibes.
So, ditch the drama and embrace the flow! The Gooddess is here to make your period a breeze (well, as breezy as periods can be, anyway).
“Kinda Awesome" Periods
Redefining periods as a positive, manageable experience, breaking negative stereotypes.
Fierce Goddess Vibes
Celebrating inner strength and confidence with every cycle.
Embrace the Flow
Encouraging self-acceptance and harmony with your body’s natural rhythms.