Clark Street Diner Zine
Where Memories are Made & Milkshakes are Shaken
Project Overview
The Clark Street Diner Zine is a fun and informative magazine designed to engage customers, showcase the diner's offerings, and foster a sense of community.
Time Frame
3 Month (March 2024 - May 2024)
Application Used
3 Month (March 2024 - May 2024)
What’s Clark Street Diner?
Clark Street Diner is a cornerstone of the community, a place filled with warm memories and delicious food. We understand they have a dedicated customers, but we wanted to find a way to deepen that connection.
My goal is to create an experience that makes existing patrons feel even more welcome and "at home" in their favorite diner.
Target Audience
The Clark Street Diner Zine extends a warm welcome to everyone. Whether you're a seasoned regular with a standing booth order, a local adventurer looking to discover your new favorite breakfast joint, or a family seeking a fun and casual atmosphere, the zine is your invitation to the party.
If you're someone who appreciates classic diner culture and good food that warms the soul, pull up a chair, grab a zine, and get ready to feel right at home.
Existing Clark Street Diner customers
Local residents seeking a new dining experience
Families looking for a fun and casual atmosphere
Anyone who appreciates classic diner culture and good food
Content Gathering
Interviews with customers, staff, and even local artists helped me understand the diner's offerings, hidden gems, upcoming events that pulsed with energy, and the unique community spirit that made Clark Street Diner special. This research ensured the zine would be relevant and engaging for both Clark Street Diner and its patrons.
Content Organization & Writing
This is not just a zine, but it’s a delicious journey through the heart of Clark Street Diner.
The pages were organized like a engaging book, with dedicated sections to:
Must-Try Delights: We highlighted menu recommendations, guaranteed to tantalize taste buds and inspire cravings.
Events at Clark Street Diner: Upcoming events like Drag Bingo nights and trivia throwdowns got their own spotlight, enticing readers to join the fun.
Photo Booth Contests (and Wins!): This section celebrated the laughter and memories captured in the Jukebox Photo Booth, showcasing the diner's playful spirit.
Staff's Secret Favorite: Our amazing staff unveiled their favorite dishes, offering hidden menu gems and insider tips.
A Heartfelt "Thank You": A warm message of appreciation expressed our gratitude to our loyal customers, the true stars of the Clark Street Diner story.
Moodboard Creation
The diner's stories echoed in my head - steaming mugs of coffee, laughter echoing off the chrome counter. With this newfound knowledge, I started creating a moodboard.
Classic diner vibes were a must-have, a red vinyl booth backdrop begging for a story. But something else was missing. A pop of color, a sprinkle of pop art, just like the jukebox blasting in the corner. This moodboard became my playground, where the classic Clark Street Diner aesthetic met a dash of playful fun, ready to come alive on the pages of the zine.
🍒
〰️
🍒 〰️
Challenge
Balancing informative content with a fun and engaging tone. I didn't want it to feel like a textbook, but it still needed to be clear and helpful. Ensuring clear hierarchy and easy navigation within the zine is another hurdle.
Solution
Tackling these challenges with a consistent layout, clear headings and subheadings, and visual cues that guided readers through the content like a friendly diner server.
Style Guide
Fonts
A combination of a playful script font for headlines and a clean, easy-to-read sans-serif font for body text.
Colors
A vibrant color palette inspired by classic diner aesthetics (red, turquoise) with pops of black and white for contrast.
#6bcbb8
#e34e26
#1e1d1d
#fdfdfd
